No Ball Games

(2018)

Branding
No Ball Games, along with Idle Free Zone and Permit Holders Only were the winning set of beer names and label designs for the Central St Martins’ 2018 competition for its first ever limited edition beer collaboration, with London craft brewer Hammerton. Ready in time to celebrate the first of the college’s two annual degree shows.
    The idea came from research I was doing into all the local street signs that tell us NO and DON’T for my MA project Obstructions, and I shortlisted these three. Swapping the context of these normally prohibitive messages from urban streets to beer labels for a creative institute renowned for breaking boundaries offered playful new meanings.

No Ball Games / Noise Nuisance / Idle Free Zone / No Left Turn / Permit Holders Only / Keep Clear / Exit Only / Do Not Climb / No Alcohol / No Stopping / No Pedestrian Access /No Rollerblading Or Skateboarding / No Dumping / Dog Free Area / Bill Stckers Will Be Prosecuted / Controlled Zone / No Ball Games / Noise Nuisance / Idle Free Zone / No Left Turn / Permit Holders Only / Keep Clear / Exit Only / Do Not Climb / No Alcohol / No Stopping / No Pedestrian Access /No Rollerblading Or Skateboarding / No Dumping / Dog Free Area / Bill Stckers Will Be Prosecuted / Controlled Zone / No Ball Games / Noise Nuisance / Idle Free Zone / No Left Turn / Permit Holders Only / Keep Clear / Exit Only / Do Not Climb / No Alcohol / No Stopping / No Pedestrian Access /No Rollerblading Or Skateboarding / No Dumping / Dog Free Area / Bill Stckers Will Be Prosecuted / Controlled Zone / No Ball Games / Noise Nuisance / Idle Free Zone / No Left Turn / Permit Holders Only / Keep Clear / Exit Only / Do Not Climb / No Alcohol / No Stopping / No Pedestrian Access /No Rollerblading Or Skateboarding / No Dumping / Dog Free Area / Bill Stckers Will Be Prosecuted / Controlled Zone /